Target precise locations and drive immediate foot traffic to your business with cutting-edge Geo-fencing technology. Perfect for any business seeking fast results and targeted advertising.
Run Hyper-Local Ads
Engage customers in specific locations like stadiums, schools, events, parking lots, and neighborhoods.
Global Reach
Expand internationally to target countries like Canada, the EU, and others. Advertise in hotels, events, and more.
Advanced Technology
Place ads on digital TV, audio, and mobile apps. Access over 350,000 audience segments with real-time conversion tracking.
Nonstop Flow of Sales
Track when potential buyers enter a conversion zone. Continue showing ads even after they leave the area for up to 100 days.
Location-Based Analytics
Understand your audience better with detailed reports and actionable insights.
Who Benefits from Geo-Fencing?
Geo-fencing is ideal for industries such as food and beverage, legal, retail, automotive, entertainment, and political campaigns.
Key Benefits
- Increase local brand awareness
- Generate immediate foot traffic and revenue
- Target competitor locations for better offers
- Build online audiences using offline locations
What Makes Us Different?
Our advanced technology supports digital TV, in-car audio, and 350,000 audience segments. Advertise on any DSP and access hundreds of traffic exchanges.
How Geo-Fencing Works
Using GPS and RFID technology, Geo-fencing creates a virtual boundary. Ads are placed in mobile apps or websites that users within this boundary access, offering precise targeting.
What is Geo-fencing?
Geo-fencing is a location-based marketing technique that uses GPS or RFID technology to create a virtual boundary around a specific geographic area. When a user enters or exits this boundary, they can receive targeted advertisements or notifications on their mobile devices. This allows businesses to reach potential customers in a specific location, making their marketing efforts more targeted and effective.
How Does Geo-fencing Work?
Geo-fencing works by using a combination of GPS, cellular, and Wi-Fi data to determine a user's location. Businesses can set up a virtual perimeter around a specific area, such as their store or a competitor's location. When a user enters this perimeter, their device will receive a push notification or an advertisement from the business. This can be used to promote special offers, discounts, or other relevant information to potential customers in the area.
Benefits of Geo-fencing
1. Targeted Advertising: Geo-fencing allows businesses to target their advertisements to a specific location, ensuring that their message reaches the right audience.
2. Increased Engagement: By sending personalized and relevant messages to potential customers, businesses can increase engagement and drive more conversions.
3. Cost-Effective: Compared to traditional advertising methods, geo-fencing is a cost-effective way to reach potential customers in a specific location.
4. Real-Time Tracking: With geo-fencing, businesses can track the effectiveness of their campaigns in real-time, allowing them to make adjustments and optimize their marketing efforts.
5. Competitive Advantage: By targeting customers in a specific location, businesses can gain a competitive advantage over their competitors who may not be using geo-fencing.
How to Use Geo-fencing in Your Marketing Strategy
1. Define Your Target Audience: Before setting up a geo-fence, it's important to define your target audience and the specific location you want to target. This will ensure that your marketing efforts are focused and effective.
2. Create Compelling Offers: To entice potential customers to engage with your advertisements, create compelling offers such as discounts, promotions, or exclusive deals.
3. Use Relevant Messaging: Make sure your messages are relevant to the location and the audience you are targeting. This will increase the chances of engagement and conversions.
4. Monitor and Analyze Results: It's important to track and analyze the results of your geo-fencing campaigns to see what is working and what needs improvement. This will help you optimize your future campaigns for better results.
In conclusion, geo-fencing is a powerful location-based marketing tool that can help businesses reach their target audience in a specific location. By using this technique, businesses can increase engagement, drive conversions, and gain a competitive advantage. So, if you want to take your marketing strategy to the next level, consider incorporating geo-fencing into your plan.
Get Started Today
Boost your business with Geo-fencing! Target your audience, track conversions, and enjoy a nonstop flow of leads.
Contact us now to launch your campaign!
Tags: geo-fencing, location-based marketing, targeted advertising, real-time tracking, competitive advantage
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